A marketing team is conducting keyword research for their online clothing store and undertakes various specific actions. Match each action to the appropriate step in the keyword research process.
The steps in the process are:
- Step A: Analyzing Keyword Metrics
- Step B: Assessing Keyword Relevance to Product Line
- Step C: Expanding Keyword Ideas
- Step D: Understanding User Needs and Queries
Actions:
- Action I: The team reviews search trends and competition data for terms like “organic cotton t-shirts” to understand their popularity and difficulty.
- Action II: For queries like “best summer outfits for beach”, the team examines why users search for these terms, looking at common themes in search results and related queries.
- Action III: Utilizing SEO tools, the team generates a list of related terms and variations for “women’s running shoes” to broaden their keyword scope.
- Action IV: The relevance of keywords such as “winter jackets on sale” is evaluated against the store's current product offerings and upcoming collections.
Match the actions to the corresponding steps in keyword research.