How to Use Online Communities for Retention in Consumer Apps?

Consider the following four proposed ideas that a productivity app is considering for its community launch.

Which of these are in line with the purpose of a community and general best practices?


  • Idea 1: Host weekly virtual co-working sessions where users can work together and share productivity tips.

  • Idea 2: Automatically add all new users to the community to ensure maximum participation.

  • Idea 3: Create a community leaderboard to recognize and reward the most active users.

  • Idea 4: Organize monthly AMAs (Ask Me Anything) with productivity experts to keep the community engaged and provide valuable insights.

Choose the closest answer: