An e-commerce startup is structuring its growth team to prioritize marketing-led growth strategies. Based on your understanding of marketing-led growth teams, evaluate the following statements:
- Statement I: The growth team should primarily consist of experts in paid marketing and content marketing to drive immediate user acquisition and enhance brand visibility.
- Statement II: The startup should have separate teams for central brand marketing and specific growth initiatives, such as geography-focused city teams and new category growth teams, ensuring that both broad and targeted objectives are met.
- Statement III: The central marketing team should establish the brand tone and overarching strategy, while growth teams focus on rapid testing and execution of campaigns, requiring regular coordination to align efforts and optimize overall performance.
Identify the correct statements that align with the optimal strategy for designing a marketing-led growth team in an e-commerce startup.