How to Use Lead Generation Campaigns on Meta Ads?

Evaluate the effectiveness of the following Meta Ads Lead Generation campaign strategies for these businesses:


  • Strategy I: A local gym uses a lead generation campaign to offer free trial memberships, targeting users interested in fitness and health within a 10-mile radius.

  • Strategy II: An online education platform targets a broad audience with a lead generation campaign, offering a detailed eBook on a niche topic in exchange for contact details.

  • Strategy III: A boutique hotel chain uses a lead generation campaign targeting luxury travelers worldwide, offering a guide to exclusive destinations upon form submission.

Identify which strategies are being correctly applied for Lead Generation campaigns on Meta Ads.

Choose the closest answer: