Consider a scenario where a new meditation app tracks its user activity to refine its retention strategies.
In the first 3 months after launch, the app has 50,000 downloads. Data collected shows 20,000 users returned at least once within the first day (D-1), 10,000 returned within the first week (D-7), and 5,000 were still active by the end of the month (D-30).
The app also reports an average daily active user count of 3,000 and an average monthly active user count of 15,000.
Based on this information, identify the correct statements:
- Statement 1: If the benchmark for D-1 retention rate for this app category is 30%, then the D-1 retention rate for this app is above the benchmark.
- Statement 2: If the benchmark for D-30 retention rate for this app category is 15%, then the D-30 retention rate for this app is below the benchmark.
- Statement 3: If the benchmark for the DAU/MAU ratio for this app category is 25%, then the DAU/MAU ratio for this app is below the benchmark.