Which Metrics Measure Activation in SaaS?

Evaluate the following scenarios involving SaaS platforms to determine if they correctly demonstrate effective activation metrics:


  • Scenario I: A CRM software platform measures activation by the number of users who integrate their email accounts within the first week.

  • Scenario II: A project management tool defines activation based on how frequently users update project statuses and utilize collaboration features.

  • Scenario III: An email marketing tool considers a user activated when they have sent their first email campaign.

  • Scenario IV: A graphic design software tracks activation by the rate of users who upgrade from a free trial to a paid subscription.

Identify which scenarios correctly reflect effective activation metrics.

Choose the closest answer: