Assess the following statements to determine which correctly describe the application of specific Meta Ads campaign types based on the marketing funnel stages:
- Statement I: Brand Awareness campaigns on Meta Ads are most effective at the bottom-of-the-funnel (BoFu) stage for driving direct sales.
- Statement II: Traffic campaigns are ideal for the middle-of-the-funnel (MoFu) stage, focusing on driving visitors to a website or landing page.
- Statement III: Conversion campaigns are tailored for top-of-the-funnel (ToFu) objectives, aiming to increase general brand exposure.
- Statement IV: Reach campaigns are designed to maximize the visibility of an ad across a wide audience, suitable for top-of-the-funnel (ToFu) goals.
Identify the correct descriptions of Meta Ads campaign types and their corresponding funnel stages.