Consider the scenarios below related to managing Google Ads campaigns. Identify which scenarios demonstrate effective mitigation of common pitfalls:
- Scenario I: An advertiser regularly updates their campaign's negative keyword list to prevent ads from showing up in irrelevant searches.
- Scenario II: The campaign manager decides to use only broad match keywords to maximize ad exposure and reach.
- Scenario III: The team utilizes ad extensions like sitelinks and callouts to provide additional information and improve click-through rates.
- Scenario IV: Ad variations are not tested, with the team relying on initial ad designs and copies throughout the campaign.
Select the scenarios that reflect effective avoidance of common Google Ads pitfalls.