How to Improve Activation Rate with Off-Platform Communication Levers?

For a neutraceuticals marketplace app, match each activation lever with its corresponding lever bucket. Select the option that correctly pairs the lever with its bucket.


Lever Set:

  • Lever 1: Implementing an AI-driven recommendation system for personalized product suggestions.

  • Lever 2: Doubling down on Instagram and Facebook ad campaigns to attract health-conscious users.

  • Lever 3: Sending a series of educational emails about product benefits and usage to new sign-ups.

  • Lever 4: Offering a seamless in-app purchase and checkout experience.

Lever Bucket Set:

  • Bucket A: Demand-Side Levers

  • Bucket B: Supply-Side Levers

  • Bucket C: On-Platform Engagement Enhancers

  • Bucket D: Off-Platform Engagement Enhancers

Choose the closest answer: