As the lead of a marketing team, you are evaluating the operational aspects of an upcoming influencer collaboration for a new product launch. Review the following operational strategies and decide which align best with the best practices in influencer collaborations:
- Strategy I: The team plans to use an influencer marketing platform for initial contact with influencers, transitioning to direct communication for ongoing collaborations.
- Strategy II: Deals with influencers are structured to include upfront payment for initial collaborations, with a shift to performance-based incentives in subsequent campaigns.
- Strategy III: The team decides to exclusively use agencies for all aspects of influencer collaborations, relying on their expertise and contacts.
- Strategy IV: For product shipments to influencers, the team prepares contingency plans, including extra product sizes and alternatives for any last-minute changes.
Identify the strategies that demonstrate effective operational practices in influencer collaborations: