How to use Universal App campaigns on Google Ads to drive app downloads and engagement?

Analyze the following statements regarding Universal App Campaigns (UAC) in Google Ads and determine which are accurate:


  • Statement I: In UAC, advertisers can manually choose keywords and set bids for individual ad groups.

  • Statement II: Providing a range of high-quality creative assets is crucial in UAC, as Google’s algorithms test and optimize these across different platforms.

  • Statement III: UAC campaigns automatically optimize ad placements and targeting across Google’s platforms based on the set campaign objectives.

Select the correct combination of statements.

Choose the closest answer: