As a Growth Lead at a fast-growing fintech startup, you're tasked with documenting a new user acquisition campaign for your mobile app.
Based on best practices for documenting experiments and campaigns, evaluate the following approaches:
- Approach I: Start by outlining the campaign's primary goal of increasing app downloads by 30% in Q3, along with secondary objectives like improving brand awareness.
- Approach II: Define the campaign's budget cap, target age group (25-40), and ethical guidelines for data usage, but leave creative direction open-ended.
- Approach III: Focus solely on the creative aspects and potential viral strategies, leaving budget and targeting decisions to be made as the campaign progresses.
- Approach IV: Create a detailed document covering the campaign's purpose, team roles, timeline, platforms used, reasoning, and execution steps.
Which approaches align with the best practices for documenting new experiments and campaigns?