The growth team at an e-commerce company is planning to significantly scale their A/B testing efforts using VWO to optimize the user experience on their site. As part of their strategy, they've outlined several actions to ensure the efficiency and effectiveness of their expanded testing program.
Given the scenario, evaluate the actions below and select the correct combination that aligns with best practices for scaling A/B testing with VWO.
- Action I: Automate the initiation and analysis of tests based on predefined user behaviors and conversion goals.
- Action II: Centralize all tests under a single dashboard for simplified management and analysis, covering a spectrum of complexity and volume of tests.
- Action III: Implement an iterative testing process where the outcomes of current tests directly inform the design of future tests.