Consider the following scenarios in the context of using Moz and SEMrush for scaling SEO efforts:
- Scenario I: A marketing team uses Moz for keyword research, focusing on high-traffic keywords to maximize their site’s reach.
- Scenario II: The SEO manager regularly uses SEMrush's site audit feature to identify and address technical SEO issues, such as meta tags and mobile usability.
- Scenario III: A company, after expanding its online presence, increases its reliance on automated insights from Moz for refining its content strategy.
Which of these scenarios reflects appropriate and effective use of SEO tools for scaling efforts?