How to Scale Mobile Attribution with AppsFlyer Across Diverse Channels and Campaigns?

Given the growth of their business and expansion into various marketing channels, a mobile app company is strategizing how to effectively scale their use of AppsFlyer for mobile attribution. Evaluate the following strategies they are considering to determine which align with effective scaling practices:


  • Strategy I: They plan to integrate AppsFlyer solely with their strongest marketing channel to simplify the analysis.

  • Strategy II: The team intends to use AppsFlyer's segmentation capabilities to analyze and tailor strategies for different campaign types and user groups.

  • Strategy III: They aim to automate the majority of their data analysis in AppsFlyer to efficiently manage the growing data volume.

  • Strategy IV: The company is considering regularly updating their attribution strategies based on ongoing market trends and user behavior insights.

Identify which strategies are correctly aligned with scaling mobile attribution efforts in AppsFlyer.

Choose the closest answer: