You are advising a new health food brand on their influencer marketing strategy. Based on your knowledge of effective influencer selection, identify the correct statements that align with best practices:
- Statement I: Choosing influencers based on their follower count alone ensures maximum reach and brand visibility.
- Statement II: Analyzing the engagement rates and audience demographics of influencers is crucial to ensure alignment with the brand's target market.
- Statement III: Selecting influencers who regularly produce content in a similar niche as the health food brand will likely lead to more authentic and effective promotions.
- Statement IV: It's beneficial to prioritize influencers who have previously worked with a wide range of unrelated brands, as it demonstrates their versatility.
Choose the statements that correctly reflect best practices in selecting influencers for a brand: