An online retail company is reassessing its digital marketing strategy to better leverage SEO for organic user acquisition. Consider the following scenarios and decide which ones effectively align with the principles of SEO as a suitable growth channel:
- Scenario I: The company focuses on creating an extensive blog section, sharing expert advice and insights related to their products, establishing themselves as an authority in their domain.
- Scenario II: The business launches a user forum on its website, encouraging customers to share their experiences and tips related to the products they offer.
- Scenario III: The company decides to primarily invest in PPC campaigns to boost site traffic.
- Scenario IV: The retail company collaborates with popular social media influencers to create viral content, focusing on platforms like Instagram and TikTok.
Identify the scenarios that correctly align with using SEO as a key growth channel.