A marketing team is focusing on the bottom-of-funnel (BoFu) stage for their upcoming campaign. Based on your knowledge of BoFu objectives, assess the following strategies and decide which ones are most appropriate for this stage:
- Strategy I: Launching a content marketing campaign to increase brand awareness.
- Strategy II: Implementing a remarketing campaign targeting users who visited the website but did not make a purchase.
- Strategy III: Offering a first-time buyer discount to encourage immediate purchases from new visitors to the website.
- Strategy IV: Developing a customer loyalty program to encourage repeat purchases.
Select the strategies that align with bottom-of-funnel objectives.