As a part of the campaign planning team for an upcoming product release, you are discussing the importance of setting measurement objectives before the campaign launch. Evaluate the accuracy of the following statements:
- Statement I: Setting measurement objectives in advance ensures that all campaign efforts are aligned towards achieving specific, quantifiable outcomes, like increasing email sign-up rates.
- Statement II: Predefined measurement objectives are crucial for selecting the most appropriate analytics tools and metrics, enabling effective tracking of the campaign’s performance against its goals.
- Statement III: Early establishment of measurement objectives allows for a more systematic approach to ROI assessment, facilitating clearer insights into the campaign's financial impact.
Determine the accuracy of these statements regarding the importance of setting measurement objectives before a campaign launch.