As you work on mastering Mailchimp for your email marketing campaigns, consider the following scenarios. Which one correctly applies the best practices for using Mailchimp effectively?
- Scenario A: Using the same email template for all campaigns throughout the year to maintain brand consistency.
- Scenario B: Sending weekly newsletters at a fixed time without reviewing user engagement metrics or open rates.
- Scenario C: Regularly cleaning the email list to remove inactive subscribers and conducting A/B testing on subject lines.
- Scenario D: Creating a single email campaign for all subscribers, regardless of their past interactions or purchases.
Select the scenario that best demonstrates effective use of Mailchimp according to the best practices.