Analyze these business scenarios involving the use of Zoho CRM. Which ones demonstrate effective setup and utilization of Zoho CRM for customer engagement?
- Scenario 1: A real estate agency integrates its email, phone, and in-person interaction data into Zoho CRM, using this information to create personalized property recommendations for each client.
- Scenario 2: An online retailer sets up Zoho CRM but only uses it to store basic customer contact information, not leveraging its segmentation or automation features.
- Scenario 3: A boutique marketing firm uses Zoho CRM to automate routine follow-ups and analyze customer interaction data, continuously refining its client engagement strategies based on insights gained.
Select the scenarios that reflect effective use of Zoho CRM for enhancing customer engagement.