Considering the capabilities of Customer Data Platforms (CDPs) like Segment, which of the following statements best reflects their key advantage over traditional customer analytics tools?
- Statement I: CDPs primarily enhance the graphical representation of data for better visual analysis.
- Statement II: CDPs consolidate data from multiple sources to create comprehensive customer profiles for personalized engagement.
- Statement III: CDPs focus on increasing the volume of data collected, rather than the integration or analysis of that data.
- Statement IV: CDPs automate the process of data cleaning only, without impacting data utilization strategies.
Select the correct statement.