In the context of optimizing a digital marketing strategy, how do customer analytics tools like CleverTap enhance capabilities beyond the basic functions provided by web analytics tools such as Google Analytics?
- Function I: Creating dynamic, personalized user segments based on real-time behavior.
- Function II: Measuring general website traffic and user engagement metrics.
- Function III: Implementing targeted marketing campaigns based on detailed user profiles.
Identify the functions that specifically benefit from the advanced features of customer analytics tools.