Consider the following situations encountered in Facebook Ads campaigns. Identify which ones are effectively addressed based on the solutions discussed in the concept:
- Situation I: An ad campaign shows high impressions but very low engagement. The advertiser decides to test different ad formats and visuals to see which resonates more with the audience.
- Situation II: The CPC of a campaign is higher than expected. The advertiser chooses to broaden the target audience to include a wider demographic range in an attempt to reduce costs.
- Situation III: An ad is disapproved for using overly promotional language. The advertiser revises the ad copy to align with Facebook’s advertising guidelines.
- Situation IV: An advertiser notices some ad sets are underperforming compared to others. They analyze successful ad sets and apply similar targeting and creative strategies to the underperforming ones.
Select the situations where the issues are being addressed effectively.