What are the Key Stages of Creative Development in Campaign Planning?

As a campaign manager, you're leading the creative development for a new marketing campaign. Evaluate the relevance of the following actions in the stages of the creative development process:


  • Action I: Initiating a brainstorming session right after finalizing the creative brief to develop the campaign's core theme.

  • Action II: Beginning the design of ad visuals and content immediately, bypassing a formal conceptualization phase.

  • Action III: Soliciting feedback from a variety of stakeholders, including marketing and sales, on the initial design concepts.

  • Action IV: Implementing A/B testing on different versions of ad designs to assess audience response before the official campaign launch.

Identify which actions align correctly with the stages of creative development in campaign planning.

Choose the closest answer: