Consider the following levers for a Direct-to-Consumer (D2C) brand. Identify which two levers are supply-side factors that can effectively improve activation rates:
- Lever I: Enhancing customer service and support responsiveness.
- Lever II: Offering a wide range of product varieties to cater to diverse customer preferences.
- Lever III: Implementing a user-friendly and responsive website design.
- Lever IV: Introducing competitive pricing models that offer value for money.