As part of a marketing team working on a new campaign, you are tasked with incorporating stakeholder insights into the Creative Brief. Consider the following approaches and decide which would effectively synthesize these insights into the Creative Brief:
- Approach I: Compiling customer feedback to define the campaign’s key message and objectives.
- Approach II: Choosing campaign channels based solely on the marketing team's preference, without considering stakeholder input.
- Approach III: Using sales team insights as one of the inputs to determine the tone and style that resonates with the target audience.
- Approach IV: Analyzing social media comments and queries to decide the target audience demographics and behaviors.
- Approach V: Ignoring market trends and competitor analysis, focusing only on internal stakeholder opinions.
Select the approaches that are effective in synthesizing stakeholder insights into a Creative Brief.