Consider the following statements about refining Product-Market-Channel Fit in pull channels like content marketing and SEO. Determine which statements are accurate:
- Statement I: If a content marketing piece generates high impressions but low click-through rates, revising the content to be more aligned with audience interests can increase engagement.
- Statement II: When an SEO strategy leads to good click-through rates but low conversions, the primary focus should be on increasing the quantity of content produced.
- Statement III: In SEO, if targeted keywords are driving traffic but not conversions, examining and improving the user journey on the landing pages can enhance conversion rates.
- Statement IV: For content marketing strategies that result in clicks but no substantial conversions, integrating stronger calls-to-action and clearer value propositions can lead to better results.
Select the correct statement(s).