As part of your role in a digital marketing agency, you are reviewing a recent influencer marketing campaign for a client.
Each of the following statements pertains to a specific aspect of the campaign. Identify whether each statement is True or False:
- Statement I: The campaign's success was solely measured by the number of likes and comments on each influencer's posts.
- Statement II: Influencers were selected based on their alignment with the client’s brand values and the interests of their followers.
- Statement III: The content for the campaign was created entirely by the influencers without any guidelines or input from the client’s brand team.
- Statement IV: A detailed contract outlining the deliverables, deadlines, and payment terms was established with each influencer before starting the campaign.
Determine the accuracy of each statement in the context of effective influencer collaborations.