An entrepreneur in India is planning to launch a new app that connects local organic farmers with consumers interested in purchasing fresh produce directly from the source.
After conducting a market analysis, they find that there are 2,000 local organic farmers and 50,000 interested consumers in their target region.
If the average consumer is willing to spend ₹1,500 per month through the app, what is the Total Addressable Market (TAM) per year for this app in the target region?