A health and wellness app has launched a referral program and is observing its performance through the referral marketing funnel. Based on the data collected, identify which scenario(s) demonstrate effective optimization of the referral funnel:
- Scenario A: After noticing a low percentage of users aware of the referral program, the app increases its visibility through prominent in-app banners and notifications.
- Scenario B: The app observes a high conversion rate from referrals but low repeat referral behavior. In response, they introduce tiered rewards to encourage continuous referrals.
- Scenario C: Despite high awareness and willingness to refer, the app's referral conversion rate remains low. The team decides to simplify the referral sharing process and enhance the offer for new users.
Select the scenario(s) that correctly apply effective funnel optimization strategies: