What is a Creative Brief and Why is it Essential in Campaign Planning?

As a marketing coordinator tasked with drafting a Creative Brief for an upcoming campaign, evaluate the following components to determine if they should be included in the Creative Brief:


  • Component I: Detailed budget breakdown for the entire marketing department.

  • Component II: The core message and key objectives of the campaign.

  • Component III: Specifics about the target audience, including demographics and preferences.

  • Component IV: Chosen media and channels for campaign execution.

  • Component V: A list of competitors and their recent marketing strategies.

Identify which components are essential for inclusion in a Creative Brief.

Choose the closest answer: