A D2C fashion brand, "ChicThreads," wants to use product drops to improve customer retention. They have identified the following potential strategies:
- Strategy 1: Introducing a limited edition collection of eco-friendly clothing made from sustainable materials.
- Strategy 2: Offering a permanent line of basic tees and jeans available year-round.
- Strategy 3: Releasing exclusive seasonal accessories such as scarves and hats in limited quantities.
- Strategy 4: Continuously expanding their product line to include every possible clothing category.
Which two strategies should ChicThreads prioritize to effectively use product drops for improving retention?