What is Ideal Customer Profile (ICP)?
Think of an Ideal Customer Profile (ICP) as a blueprint of your perfect customer. It's like drawing up a detailed sketch of who benefits the most from what you're offering.
For an internet businesses, this isn't just a nice-to-have; it's a roadmap for all your marketing, sales, and even product development. Getting your ICP spot on is super important in a market as varied as India’s.
Example:
Let’s say there's a startup in India making a fitness app for busy professionals. Their ICP? Professionals aged 25-40, living in fast-paced cities like Mumbai or Bangalore, always on the go, and keen on staying fit. They're probably well-educated and don't mind spending on their health.
This ICP guides everything from where the startup advertises (think LinkedIn or fitness blogs) to the kind of features they pack into the app, like quick workout routines for people who can't spend hours at the gym.
Steps to arrive at ICP:
To come up with an ICP, you dive deep into what your product is and who it's for. You'd need to do market research, chat with potential customers, and dig into any existing data.
An ICP typically includes:
☞ demographic details: age, gender, location, occupation, education, and
☞ psychographic traits: attitudes and interests.
In our fitness app example, that's working professionals who value health and efficiency. This isn't just theoretical work; a well-crafted ICP can seriously sharpen your marketing focus and make your approach to the market much more effective.