What is Ideal Customer Profile (ICP)?

A startup in India has developed an innovative app for small business owners to manage their finances.

After conducting market research, they identified their Ideal Customer Profile as small business owners, aged 30-45, who are tech-savvy and prefer digital solutions for managing business operations.

Which of the following marketing strategies is most aligned with this Ideal Customer Profile?

Choose the closest answer:

Running a digital marketing campaign on social media platforms popular with the age group 30-45.

Partnering with a local newspaper to run a print advertisement campaign.

Setting up a booth at a senior citizens' fair to demonstrate the app.

Distributing flyers at a local college campus.

What is Ideal Customer Profile (ICP)?

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