Planning Launch Campaign
You're the customer retention manager at a fast-growing marketplace, aiming to be the Etsy of India. With 500,000 monthly active users and 80% year-over-year growth, it's found success in home decor categories like wall art and cushion covers.
You've been asked to plan the launch of a new category - handmade jewelry - which the organization is excited about. However, you need to balance this with revenue targets for the existing home decor categories in the marketing calendar.
How will you plan the launch campaign for the new jewelry category? What qualitative and quantitative information do you need to make decisions about trade-offs between new and existing categories?
You've been asked to plan the launch of a new category - handmade jewelry - which the organization is excited about. However, you need to balance this with revenue targets for the existing home decor categories in the marketing calendar.
How will you plan the launch campaign for the new jewelry category? What qualitative and quantitative information do you need to make decisions about trade-offs between new and existing categories?