Resurrecting Dormant Customers
You're the Retention Marketing Manager at a multi-category online marketplace. The platform is preparing for its annual marquee sale event.
Historically, the platform has been able to reactivate 6% of its dormant customer base during this marquee event. After benchmarking against similar marketplaces, management has set a new target of 8% reactivation.
You've been tasked with increasing the dormant customer reactivation rate from 6% to 8% during the upcoming marquee sale event. What are your top 3 strategies to achieve this goal?
Historically, the platform has been able to reactivate 6% of its dormant customer base during this marquee event. After benchmarking against similar marketplaces, management has set a new target of 8% reactivation.
You've been tasked with increasing the dormant customer reactivation rate from 6% to 8% during the upcoming marquee sale event. What are your top 3 strategies to achieve this goal?