WhatsApp Message Frequency
You're managing retention for a D2C sneaker brand. WhatsApp messages were recently introduced to inform existing customers about product drops, driving significant revenue.
Customer complaints about WhatsApp message frequency are increasing. You need to balance revenue with customer experience.
→ How will you determine the optimum message frequency?
→ What data points will you consider in your analysis?
→ How will you measure the impact of your frequency adjustments?
Customer complaints about WhatsApp message frequency are increasing. You need to balance revenue with customer experience.
→ How will you determine the optimum message frequency?
→ What data points will you consider in your analysis?
→ How will you measure the impact of your frequency adjustments?