Selecting Content Pillars

You've joined a peer-to-peer investment platform as it emerges from stealth mode. Your task is to drive organic growth.

YouTube is the preferred channel, but it's crowded with multiple brands and financial influencers already creating financial education content.

→ How will you develop content pillars for your YouTube strategy?
→ What qualitative & quantitative inputs do you need to define these pillars?
→ How will you identify unique angles for your content?