Influencer Marketing Pilot
You're a Growth Manager at a direct-to-consumer jewelry brand. Performance marketing has been profitable and gradually scaling.
To accelerate growth, the team is exploring new channels, particularly influencer marketing.
→ How will you design an influencer marketing pilot campaign?
→ What success criteria will you set for this pilot?
→ How will you determine the budget and timeline for this test?
To accelerate growth, the team is exploring new channels, particularly influencer marketing.
→ How will you design an influencer marketing pilot campaign?
→ What success criteria will you set for this pilot?
→ How will you determine the budget and timeline for this test?