Designing MVP for Referral Program
You're the Growth Consultant for a SaaS product that helps creators plan their LinkedIn content calendar. The product has 5,000 active users and has seen steady organic growth among early adopters in the past year.
While the product has gained traction with early adopters, scalable growth channels like performance marketing and content marketing aren't delivering expected results.
The team believes a referral program, where creators bring in other creators, could be the key to growth. However, they want to test this hypothesis with an MVP before committing significant resources.
You've been tasked with designing and implementing an MVP for the referral program.
→ How will you determine the scale and scope of this MVP?
→ What process will you use to design the experiments for testing the referral program?
→ How will you establish success criteria for the MVP?
While the product has gained traction with early adopters, scalable growth channels like performance marketing and content marketing aren't delivering expected results.
The team believes a referral program, where creators bring in other creators, could be the key to growth. However, they want to test this hypothesis with an MVP before committing significant resources.
You've been tasked with designing and implementing an MVP for the referral program.
→ How will you determine the scale and scope of this MVP?
→ What process will you use to design the experiments for testing the referral program?
→ How will you establish success criteria for the MVP?